Steel Design System
Online Metals
Managing & evolving the Design System to scale with the business, collaborating cross-functionally within the org to increase adoption and improve documentation & governance, integrating new features & tools including Dev Mode & variables.
Self-Purchasing Quote Feature (B2B/B2C)
Online Metals
Increasing quote conversion & average quote value by over 50% and saving valuable hours of customer service representatives' time - recipient of the company's Best Website Award in 2023.
New Navigation
Online Metals
Providing navigation solutions that drastically increased customer discovery of the company's extensive catalogue of materials, products & services.
Design System & SaaS Platform (B2B & B2C)
Notified
SaaS Web Application & Design System, resulting in 300% business growth for the company as they were recognized as a technology leader in their field.
"Verdades del COVID" Website
WA Department of Health
Providing accessible COVID vaccine education & resources for the Latinx community to dispel common vaccine misconceptions as part of the WA DOH Community Media Outreach Program.
UARFL Responsive Website Design Case Study
University of Alberta Relay for Life
Award-winning website design solution to increase traction, engagement & information consolidation for University of Alberta Relay for Life, as part of the ProtoJam 2022 designathon.
Gamified Health/Fitness App - (Under NDA)
SimFit App
Mobile App Design, Design System, UX Strategy, Research & Design, Project Management, Branding
Create Account/Sign In/Reset Password
Online Metals
Improving the customer experience with creating an account, signing in & resetting password with transparency and flexibility to reduce quantity of customer service tickets related to these user complaints & pain points.
Website & Navigation Refresh
Jennergy
Information architecture & website refresh for creative design agency to improve discovery of services and increase client conversion rates.
Sign In Incentive Feature
Online Metals
Optimizing the customer checkout experience with a sign in prompt to save customer time filling form fields.
Mobile Chat & Phone Experience
Online Metals
Streamlining and improving the mobile chat & phone user experience.
Mobile User Study
Online Metals
UX Research project to understand the mobile user experience & points of friction.
User Flows
Online Metals
User flows supporting various end-to-end company project initiatives.
Tasty Tours Logo & Branding
Tasty Tours
Branding, Logo, Style Guide, Graphic Design, Print Assets, Project Management
SaaS Conference Brochure Ad & Banner
Loyalty Methods
Visual design & print assets/materials for SaaS conference booth.
Graphic Merch Design
Ada's Team
Award-winning Graphic Logo Design.