Hi, I'm Amy Ogg!

Bringing "Light Mode" (L.A. sunshine vibes) to Seattle, WA

Originally hailing from L.A., I'm a Seattle-based UX Designer, mentor, team builder & coffee geek, experienced in delivering impactful B2B & B2C facing products, Design Systems & innovative solutions across startups, nonprofits, agencies and enterprise level companies. 
Fueled by the "Three C's" (coffee, curiosity & creativity, ☕️ 🧐 🎨), I am obsessed with crafting simple solutions to complex problems & humanizing technology. For me, communication & collaboration is everything!

My love for creating initially led to careers within the performing arts & coffee industries, where I was able to combine my curiosity for understanding peoples’ behaviors, needs & goals with my passion for art & design to craft delightful customer experiences in those spacesThis sparked the journey to transition my career into UX Design! As a designer, my background in business management, customer service, leadership & the arts constantly influences my approach to strategizing and crafting human-centric experiences that balance the needs & goals of both business and user.

In my off hours, I enjoy giving back to the design community - I am a  Co-organizer and Mentor Advocate Team Lead  at IterateUX, and provide 1:1 UX & Product Design mentorship on Design Buddies, IterateUX & The Mentoring Club platforms as well as through the iMentorship Program at University of Washington's Information School, and frequently lead UX & design workshops in collaboration with community initiatives.

Life outside design? I enjoy traveling around the world (Turkiye is next!) 🌍, exploring the local art & specialty coffee scenes, and love coming up with new coffee recipes & latte art designs of my own. (Fun fact: I'm a multi-time latte art champion, judge & coffee educator) ☕️ In my free time, I love learning languages, playing my flute (I was a music major in college) 🎵, rollerskating (yes, my quads are pink) 🛼, taking long walks, and connecting with friends.

If you couldn't tell, I'm obsessed with all things pink. 😉 💗
If you couldn't tell, I'm obsessed with all things pink. 😉 💗
Designing for delight in the coffee space! ☕️ ✨
Designing for delight in the coffee space! ☕️ ✨

My Design Process:

Empathy first! For me, communication is the key, and collaboration is everything!

Think. Build. Launch. Measure. Repeat.

My design process focuses on release cycles and user validation, and is collaborative, holistic, iterative, adaptable & flexible - I am constantly mixing different methodologies such as Double DiamondDesign Thinking, pivoting & adjusting my process according to the unique needs and constraints of each project. 
My systems approach draws inspiration from my background in music composition and notation. 🎵



Visiting the Mayan ruins in Coba, Mexico! 🤩
Visiting the Mayan ruins in Coba, Mexico! 🤩
Of course my cups & latte art pitcher are pink! 💖
Of course my cups & latte art pitcher are pink! 💖
Turkish coffee fueling my UX work ☕️ 👩🏻‍💻
Turkish coffee fueling my UX work ☕️ 👩🏻‍💻
Crafting audience experiences at Jamballah NW with an Old Cairo Style shamadan performance - photo by Guy Masson of Phoebus-Foto
Crafting audience experiences at Jamballah NW with an Old Cairo Style shamadan performance - photo by Guy Masson of Phoebus-Foto



Let's Chat
I'm always open to new opportunities - reach out & let's talk about how I can support your needs & goals!
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