Excerpt of the target demographic survey insights:
Most survey participants (9) said they preferred branding to be simple & neutral, with the next preference being creative & proud with 6 participants voicing this. Several participants wrote in that they would like to see the design displayed on darkly-colored merch options, so I wanted to design something that would be simple, a little creative and pop well on dark merch, as well as light.
Following the branding guidelines for Ada's Team, I designed the Ada Bot from scratch in Figma using vectors, using the current Ada's Team logo & previous sticker designs as a reference. I gave the Ada Bot's face a happy little smirk, and designed a "creative ideas" lightbulb over her head.
I also created a horizontal variation of my design with merch such as pens, etc...in mind as well, but ultimately decided to submit a design where the graphic was the primary focus, rather than the "Ada's Team" text, as it felt a little more fun, and met the wishes expressed by the target demographic for a "merch design where the Ada Bot stands out."
Lastly, I tested the design against various backgrounds for contrast and accessibility. This actually influenced my decision for a more simple, neutral design, as I found although cute & feminine, adding more pink into the branding text and graphics did not contrast as well with lighter backgrounds, so would not be as accessible and versatile for merch.
🏆 ...and my design won 2nd place
for ProtoJam 2022's personal design challenge! 🏆
