Amy Ogg
Curiosity-driven Product Designer, Design Systems nerd, mentor & team-builder with 6 years of experience driving & delivering holistic solutions across startups, agencies, nonprofits & enterprise level companies. Skilled at design systems, research, cross-functional team collaboration & communication, and in crafting simple solutions to complex problems. Fueled by coffee, curiosity & creativity - humanizing technology is my passion!
TOOLS & SKILLS
UX Toolbox: Figma, FigMayo, Storybook, zeroheight, Adobe Creative Suite, Affinity Photo, Miro, FigJam, Optimal Workshop, UsabilityHub/Lyssna, Sprig, Maze, User Interviews, Mouseflow, Google Optimize/Analytics, VWO, Google Forms/Sheets, SurveyMonkey, Excel, LucidChart, Lucidspark, Overflow, Draw.io, ProtoPie, InVision, Canva, PowerPoint, Figma Slides, Loom, Vimeo
Collaboration/Project Management Tools: Atlassian Jira, Confluence, Monday.com, Azure DevOps, Notion, Slack, Microsoft Teams, Teamwork, Trello, Zoom, Google Meet, Microsoft Outlook, OneDrive
AI: Chat GPT, DALL-E, Midjourney, Otter.ai, Claude.ai, Copy.ai, Uizard.io, Jaide.ai
UX Skills: Design Systems, Systems Thinking, Design Thinking, Wireframing, Rapid Prototyping, Animation, Responsive Design, UX Design, UI Design, Usability Testing, Prototype Testing, User Testing, User Interviews, Surveys, Card Sorts, A/B Testing, Competitive Analysis, Affinity Mapping, Data Synthesis, Personas, Customer Journey Mapping, Information Architecture, User Flows, Sitemaps, Information Architecture, Agile Methodologies, Project Management, Documentation
Soft Skills: Problem Solving, Communication, Cross-functional Collaboration, Time Management, Creativity, Self-Motivation, Mentorship, Leadership, Empathy, Team Building, Strategy
EXPERIENCE
Therapy Brands - Seattle, WA — Senior Product Designer, Design Systems
06/2024 - present
Therapy Brands is the leading health-care technology partner in practice management software for mental, behavioral, and rehabilitative therapy.
• Shaping the Mindful Design System - working on design tokens, components, documentation, governance & strategy for the new multi-brand "mothership" design system to facilitate the company goal of moving from a "house of brands" to a "branded house".
• Provide mentorship for the design team through weekly office hours, design system meetings & design critiques.
IterateUX - Seattle, WA — Mentor Team Lead / Design Challenge Team Lead
03/2022 - present
IterateUX is a global UX nonprofit organization, dedicated to providing accessible UX resources, educational opportunities, events & networking for the UX community worldwide.
• Planned, developed & launched the organization’s official UX Design Challenge Program in 2022.
• Building an all-new Mentorship Program & internal platform (on target to launch in late 2024), focused on providing accessible & affordable UX education & mentorship for the UX community.
• Provide ongoing mentorship & support for UX Challenge teams & participants, resulting in 4 of my teams winning or placing in different UXR & UXD challenges at IterateUX between 2022-2023.
• Lead UX workshops & provide 1:1 portfolio reviews & mentorship for the design community.
• Mentor team lead - onboard & manage mentors for UX challenges, portfolio & resume reviews, interview mocks, workshops & fireside chats.
• Managed design challenge team, organizing 7 design & research challenges for the UX community at IterateUX between 2022-2023.
• Guided & mentored design challenge team members on their projects and deliverables.
• Conducted mixed-method UX Research for the UX Challenge program & Mentor platform.
• Collaborated cross functionally to organize & promote workshops & events.
Online Metals - Seattle, WA — Senior UX Designer
06/2022 - 06/2024
A subsidiary of thyssenkrupp Materials NA, Online Metals is a leading eCommerce metal & plastics supplier specializing in cut-to-size materials, with 6 facilities across the U.S. and a catalog of over 55,000 products.
• Managed & scaled established Design System, building responsive components, implementing UI, accessibility & documentation improvements and evangelizing within the org to improve adoption & governance.
• Spearheaded integration of new UX tools & process improvements (Dev Mode, Sprig, VWO, training & documentation) into the design workflows, increasing design efficiency, consistency and improving quality & diversity of research insights.
• Led & shipped end-to-end eCommerce UX design initiatives on new and existing B2B & B2C features, flows & experiences for the Online Metals eCommerce responsive website & PWA, informing business decisions, improving user experience, conversion rates & revenue through user insights.
• Designed self-purchasing quote feature that increased quote conversion by 50% and average quote value by over 57%, saving valuable hours of customer service representatives’ time.
• Strategized, designed and delivered Amazon Brand Store architecture, navigation, imagery, visual concepts & A+ content to help drive 3rd party marketplace sales, increasing store revenue by 100% in 2022, and growing brand store site traffic & sales 10x within the first 6 months of 2023.
• Analyzed & synthesized research findings, strategizing simple design solutions to complex problems.
• Built responsive components, wireframes, mockups, design layouts & interactive prototypes in Figma for user testing and handoff, working in Agile framework in 2-week design sprints.
• Collaborated & advocated UX best practices, support & processes across cross functional teams, leading UX workshops and providing guidance to team members & interns.
Jennergy - Seattle, WA — Visual Designer (contract)
03/2022 - 01/2023
Jennergy is a creative, integrated marketing agency that provides clients with award-winning, data-driven digital solutions, specializing in strategy, branding, graphic design, websites, UX, UI & SaaS.
• Design System build & SaaS platform web application design for Notified, contributing to their business growth by 300% in 2022 and their establishment as a global communications leader for public & investor relations and events.
• Shipped responsive website & UI kitfor Washington Department of Health government healthcare initiative focused on providing COVID support & resources to marginalized communities.
• Built Design Systems & UI kits for enterprise products & government projects.
• Developed creative UI concepts and impactful solutions for enterprise-level B2C and B2B facing products from the ground up, as well as by using established style guide & brand requirements.
• Designed responsive Figma components, pixel-perfect high-fi wireframes & interactive prototypes.
• Prepared project milestones for stakeholders via presentations, prototypes & documentation.
• Created User Flows & Sitemaps to illustrate steps in the user journey and communicate information architecture to devs and clients.
• Worked in fast-paced agency environment, collaborating with internal & external cross-functional teams & balancing multiple client projects simultaneously while meeting project deadlines.
• Conducted internal website heuristic evaluation, competitive analysis, research and content writing to improve accessibility, architecture, navigation & language to boost conversion rates.
SimFit - Seattle, WA — Product Designer (contract)
01/2022 - 04/2022
SimFit is an early stage startup: innovative gamified fitness app that combines AI and game mechanics, part of WTIA 2023 Founder Cohort program, featured in GeekWire and on the App Store.
• Designed & shipped native iOS Mobile app for early-stage startup.
• Worked closely with the product founder & cross-functional teams to determine product features, strategy, design requirements, constraints & timeline.
• Built Design System from scratch, following Human Interface Guidelines (HIG).
• Conducted quantitative research to inform design and product decisions.
• Led moderated usability testing & analysis on mobile app iterations.
• Deliverables included: design system, product & market research, personas, user journeys, empathy maps, sitemap, competitive analysis, & mid-high fidelity wireframes/prototypes in Figma.
• Presented research and communicated design decisions & solutions to product stakeholders.
Amy Ogg Design Studio — Freelance UX/UI Designer
01/2018 - 12/2021
• Provide award-winning freelance design services for clients including Loyalty Methods, Washington Department of Health, Filmpac, Tasty Tours, Ada’s Team, University of Alberta Relay for Life & more.
VOLUNTEERING
• Into Design Systems Meetups — Chapter Lead for Seattle, USA - 2024-present
• University of Washington Information School — UW iMentorship Program UX Mentor - 2023-present
• University of Washington Information School — UW iSchool Workshop Series Speaker - 2024
• DubsTech Protothon 2024 — UX & Product Design Mentor - 05/2024
• IterateUX UX Challenges — Workshop Speaker & Judge - 2024
• FLUI Hackathon @Emily Carr University — Workshop Speaker - 02/2024
• Design Buddies — UX & Product Design Mentor - 2023 - present
• Mentoring Club — UX Mentor - 2023 - present
• UX @ UW Figmathon — Figmathon Mentor - 05/2022
EDUCATION
• Harvard Business School Online — Certificate: Design Thinking & Innovation - 2024
• Memorisely — Design Systems Bootcamp - 2024
• CareerFoundry — UX Design Bootcamp - 2020 - 2021
• University of Oregon, Eugene, OR — BA Music: Flute Performance - 2008 - 2009
• Lane Community College, Eugene, OR — AAOT: Music - 2005 - 2008
CERTIFICATIONS
AWARDS
• Top 1% rated Design Mentor - 2024: Topmate.io
• Best Website Award 2023: Online Metals
• 2nd Place - ProtoJam 2022 Designathon
• 3rd Place - Empower 2022 Designathon
PUBLICATION